The Do’s and Don’ts of Hiring Outsourced Marketing Consultants

Nearly 94% of businesses outsource some or all of their marketing activities (SEM Rush). Are you grappling with marketing challenges that stretch your in-house resources thin? Perhaps it’s the struggle to keep up with the ever-evolving digital trends, the need for specialised skills for a targeted campaign, or simply the pressure to do more with…

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Strategic Marketing Leadership Without Full-Time Costs: Fractional CMO Benefits

Is your company facing rapid growth, but you’re unwilling to increase your marketing budget? This is where a fractional Chief Marketing Officer (CMO) steps in – a savvy, budget-friendly solution providing top-tier marketing wisdom without the hefty price tag. It’s the perfect fit for businesses eager to scale up smartly and sustainably. In fact, fractional…

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12 Lessons from 12 Years of Running My Business

It’s been 12 years of hard work, highs and lows, creativity, collaboration, late nights, laughter, stress, and tears. There’s a lot to be grateful for, and each hardship brings its corresponding learning and lesson.  Are you an entrepreneur or thinking about becoming one? These lessons might save you some time, money, and tears. Grab a…

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Mastering B2B Marketing: B2B Content Marketing in 2023

Unleash the power of content marketing with the best strategies, techniques, and best practices Q: What’s a pirate’s favourite content format? A: WebinARRR! Preferably one that’s B2Sea. Now that we’ve kicked things off with a lighthearted joke let’s dive into the world of content marketing. In today’s digital age, content marketing has become essential to…

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What is the best CRM for your SME ?

Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…

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How To Hire A Suitable Digital Marketing Candidate

Digital Marketer

Hiring Marketing Staff from Internal Resources You have a digital marketing role to fill, a deadline to meet and an inbox filled to the brim with job applications. You urgently need a digital marketer. But where does one even begin the process of hiring the right candidate? You’ve already established that the new candidate will…

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7 Steps Selection Process For Digital Marketing Recruitment

Digital Marketing Recruitment

What Is the Selection Process For Hiring The Right Digital Marketing Staff? The process of employee selection is crucial for any company if you want to make sure you hire the right candidate for the job. Hiring the right digital marketing staff is crucial for the success of a company, because your staff are your…

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8 Easy Steps to Creating a Professional Digital Marketing CV

The digital marketing industry is constantly evolving as more and more businesses adopt online platforms and programmes for their growing business.  According to Zippia, the digital marketing industry is growing by 10% yearly. Digital marketing is expected to increase to 13.1% from 2023-2028. The industry’s demand for social media marketing has increased by 45.9%.  There…

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BE RELEVANT, ACHIEVE SUCCESS: Top B2B Marketing Trends For 2023

Marketing trends

Is your B2B marketing feeling “meh”? Are you under pressure from your CEO and leadership team to take things to the next level, create better content, attract more customers, and make the company stand apart from its competitors?  These B2B marketing trends for 2023 are guaranteed to make your marketing stand out from the rest.…

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