Top 10 Criteria for a Killer Website

Your website is the start of your relationship with a customer. Whether they found you via a Google search ad, search engine optimization (SEO), a Facebook ad or a friendly blogger, most people will first search for your company website and check it out in order to form an opinion of your business, before deciding…

Read More

Building a Website? These Three Tips Could Save You Money

So you’ve started your business and things are going swell. All you need is a rocking website and the customers will start pouring in, right? Right! If you’ve started building your own website or have found a great web developer, you’ll know that creating a website is a skill-driven process that takes some serious know-how…

Read More

5 Social Media Mishaps That Could Get You Fired

This is not a drill, people. Your boss and your customers are keeping an eye on every tweet, like and hashtag you post on social media. Before you panic and decide to purge yourself of all your social platforms and become a hermit, keep reading.  Here are 5 Social Media Mishaps you should avoid at…

Read More

10 Simple Steps to Writing an Effective Press Release

Some of us have heard the phrase “press release,” but we are not sure what it really means.   What is a Press Release? A press release is an official statement sent to members of the news media with the goal of presenting information, making an official remark, or making a public announcement. Press releases…

Read More

Lockdown Live: 6 Email Marketing Techniques That Works Every Time

Email marketing is a very powerful tool. It is, in fact, the most effective way to retain customers. Once you’ve got all your other touchpoints sorted out it’s time to invest in email marketing and there are some substantial email marketing techniques to fine-tune your digital marketing strategy.  Email Marketing Technique 1: Populate Your Database…

Read More

12 Lessons from 12 Years of Running My Business

It’s been 12 years of hard work, highs and lows, creativity, collaboration, late nights, laughter, stress, and tears. There’s a lot to be grateful for, and each hardship brings its corresponding learning and lesson.  Are you an entrepreneur or thinking about becoming one? These lessons might save you some time, money, and tears. Grab a…

Read More

Mastering B2B Marketing: B2B Content Marketing in 2023

Unleash the power of content marketing with the best strategies, techniques, and best practices Q: What’s a pirate’s favourite content format? A: WebinARRR! Preferably one that’s B2Sea. Now that we’ve kicked things off with a lighthearted joke let’s dive into the world of content marketing. In today’s digital age, content marketing has become essential to…

Read More

What is the best CRM for your SME ?

Finding a great product or service can really make all the difference to your business. It’s vital that you choose something that does what you need it to and something that your team will embrace (so you actually get to measure your ROI). So what is the best CRM for your SME and how do you go…

Read More