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Mastering B2B Marketing: B2B Lead Generation
How to Navigate the New B2B Marketing Landscape: The Best Strategies for Lead Generation Did you know? 50% of marketers prioritise lead…
The Biggest Trends in Marketing for 2024 (And How to Use Them to Your Advantage)
Welcome to 2024, a year where digital marketing continues to break new ground. As a marketing manager or business owner looking for…
MarCom Awards 2023: Local Agency wins Prestigious Gold and Platinum Awards
Awards season never disappoints. This year, Shift ONE Digital achieved remarkable success at the MarCom 2023 Awards, winning multiple accolades in four…
LISTEN UP: Here’s How to Make Social Media Listening a Winning Ingredient in Your B2B Marketing Strategy
You know that feeling when you overhear someone saying good things about you? It’s a little boost to the ego, right? What…
Why Brand Trust is the Heartbeat of Successful Lead Generation
Lead generation without brand trust leads to disaster. You can’t sell to people if they don’t trust you; Edelman reports that 67%…
The Ultimate Guide to Thought Leadership in B2B Marketing for 2023
Why did the thought leader bring a ladder to the conference? Because they heard the networking opportunities were “up” there, and they…
The B2B Marketer’s Roadmap to Trust and Credibility Building through Thought Leadership
Here’s how to use thought leadership for trust and credibility building. B2B marketers, who inspires you professionally? You’re likely following them on…
Expert Advice to Help You Land Your First Job in Digital Marketing
The marketing field is versatile, exciting, and innovative due to its inherent need for flexibility. The rise of digital marketing means that…
How To Hire A Suitable Digital Marketing Candidate
Hiring Marketing Staff from Internal Resources You have a digital marketing role to fill, a deadline to meet and an inbox filled…
7 Steps Selection Process For Digital Marketing Recruitment
What Is the Selection Process For Hiring The Right Digital Marketing Staff? The process of employee selection is crucial for any company…