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Montagu Dried Fruit Case Study
Montagu Snacks
Brand Awareness & Social Media Growth
Montagu Dried Fruit and Nuts is South Africa’s preferred supplier of premium quality dried fruit, nuts and seeds.
The Task
Brand Awareness:
- For Montagu Dried Fruit and Nuts
- For nationwide franchisees and their respective stores
- Social media management and growth
The Aim:
- Engaging with Facebook users to increase brand awareness of local stores
- Grow page following across Facebook, Twitter, Instagram, LinkedIn and Pinterest
The Strategy
Content Plans:
We strategised, drafted, and scheduled monthly content plans with daily themes:
- Competitions
- Recipes
- Behind the Scenes
- Health
- Blogs and Articles
- Humour
- Events
We drafted monthly campaigns to increase likes (page-like campaigns) and engagement (boosted posts).
The Results
20%
Increased Website Traffic
16,858
Increased Social Media Following
31%
Increased Social Media Engagement
Whether your goals are growing your social media presence or a new brand awareness strategy, we’ve got you!
Reach out to Shift ONE Digital for a FREE proposal!
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