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Beginning TBC
5 Week Free Social Media Course
76% of people have purchased something they saw on social media. So, what are you waiting for? Your business belongs on social media, and our free social course will show you how to get started.
Coming soon - launch date TBC
FREE SOCIAL MEDIA COURSE FROM SHIFT ONE DIGITAL
Shift ONE Digital's digital marketing specialists have come together to bring you a free social media accelerator course that will equip business owners like yourself with the skills to succeed on social media and drive business growth. Regardless of your industry, you'll get practical tips you can implement immediately.
WHAT YOU'LL GET FROM THIS FREE SOCIAL MEDIA COURSE
CLEARLY UNDERSTAND SOCIAL MEDIA PLATFORMS
There's a reason people post family photos on Facebook and share their insights and knowledge on LinkedIn. Every platform has its do's and don'ts - in this free social media course, we'll show you exactly how to start creating great content for each platform.
BUILD DETAILED AUDIENCES
Stop wasting time on content that looks good (or maybe not so good) but doesn't convert to paying customers. We'll dive deep into audience analytics and customer persona building so you can craft content that resonates with your ideal customer.
HARNESS LATEST TACTICS
One day, company culture photos perform well on LinkedIn. Next month, not so much. Social media rules are always changing, so our free social media course includes up-to-date strategies for beating the algorithms.
GO GLOBAL IN A FEW CLICKS
Your local community is a great starting point, but why stop there? This free social media course will teach you practical ways to target international audiences all from the comfort of your home office.
APPLY KNOWLEDGE IMMEDIATELY
Tired of courses packed with fluff and theory? Each of our modules includes interactive exercises based on real-world case studies. You won't just learn the 'what' and the 'why'; you'll discover exactly 'how' to implement these strategies.
DO IT YOURSELF
This isn't a lecture. Our aim is to make you self-reliant in managing your digital presence. By the end of this free social media course, you won't need to outsource your social media - you'll have the skills and confidence to do it yourself, regardless of the platform.
WHAT YOU'LL LEARN FROM THIS
FREE SOCIAL MEDIA COURSE
- How to use Facebook, Instagram, LinkedIn, and X (formerly Twitter) to grow your business.
- How to develop a social media strategy that resonates with your ideal audience.
- How to create content aligned with platform best practices.
- How to create impactful content that reflects your brand.
- How to run effective ads and draw insights from the results.
- How to adopt a data-driven approach to social media.
HARNESS THE POTENTIAL OF SOCIAL MEDIA WITH OUR FREE SOCIAL MEDIA COURSE
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
About Irma Karsten
A social media marketing specialist and a people's person by nature, Irma Karsten has over 20 years of work experience behind her.
Irma is passionate about training individuals and facilitating courses - from entry level right through to advanced level - on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma's training sessions.
Irma believes that "if you are not having fun while you are doing it, then you are doing it wrong", and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.
About Thamsanqa Pasiya
Thamsanqa Pasiya is a storyteller, an advocate for transformation, and a disruptor of the fear of change. His love for people enables him to drive selfless impact without fail. His passion for business natures the pioneer in him, and his devotion to sports constantly reminds him of the power of lifestyle and communities through brands.
He has demonstrated experience in developing winning marketing strategies for both B2B and B2C markets. Thamsanqa Pasiya, through passion and determination, has trained more than 500 SME business owners and agency employees on using social media tools to create winning campaigns while driving brand purpose.
As a Head of Marketing and Training at Digital Marketing Academy, he continues to transfer his rich knowledge to sharpen the skills of many in the ever-evolving digital marketing space.
Through continuous learning, experience, and passion, he understands the millennial target audience and the new-age hustler.
He loves telling stories, making him uniquely capable of getting the right information to the right people in a way that will positively impact the bottom line.
Content Creators
Nomanna Mavata
Digital Marketer at Shift ONE Digital
JESS JANTIES
Digital Marketer at Shift ONE Digital
NELI MASANGO
Digital Marketer at Shift ONE Digital
Mia van Schalkwyk
Digital Marketer at Shift ONE Digital