What is a social media marketing agency?
A social media marketing agency is your go-to partner for boosting your brand's presence on social platforms. They handle everything from creating engaging posts to managing ad campaigns, building strategies to attract the right audience, and tracking performance.
Essentially, they know the tricks to turn followers into loyal customers, so you can focus on running your business while they make you shine online.
Don't be fooled! While traditionally associated with B2C marketing, social media marketing also holds immense potential for B2B businesses.
At Shift ONE, we guide both B2C and B2B businesses to enjoy the benefits of social media marketing and get the results they crave.
Services from our social media marketing agency
Just showing up isn’t enough. Whether you’re looking to amplify your reach, engage your audience, or establish your thought leadership, we’ve got the tools, strategies, and creative firepower to help you stand out and grow on social media.
Employee advocacy
Turn your team into brand advocates! Employee advocacy not only amplifies your reach but also builds trust with a human touch.
Let’s empower your team to proudly share your company’s story.
Social media strategy
Ready to make some noise? We craft social strategies that cut through the clutter and get you seen by the right people.
Say goodbye to random posts and hello to results.
Paid advertising
Why wait for growth when you can accelerate it? Our targeted ad campaigns deliver more than clicks - they bring real, trackable results.
Maximise your investment with ads that work.
Content creation
Creating content that stands out and stays relevant is what we do best. From punchy posts to eye-catching visuals, we deliver content that connects with your audience and drives engagement.
Thought leadership
Position yourself as the go-to expert in your field. Our thought leadership strategy builds your credibility and influence, making you a trusted name your audience turns to.
Community management
Building a brand goes beyond likes and shares - it’s about connecting. We cultivate communities that engage, advocate, and grow your brand from within, turning followers into fans.
LinkedIn management
LinkedIn is where business happens, and we know how to make your profile shine. From engaging posts to strategic connections, we make sure your LinkedIn presence dominates the feed.
Graphic design
Your brand deserves to look as good as it feels. Our graphic design team crafts visuals that are more than eye-catching - they’re scroll-stopping, brand-building assets.
How to get the most out of your social media marketing agency
Make sure you have the following in place with your social media marketing agency:
Set clear goals: What do you want your social media marketing agency to achieve for you? Be clear on what success looks like for your business.
Set a clear budget: How much do you want your social media marketing agency to spend and on what?
Define a clear audience and target market: Who do you want your social media marketing agency to reach and build a loyal following with for you?
Products or services to promote: Decide which services do you want your social media marketing agency to promote on your behalf.
Communicate often: Frequent meetings with your social media marketing agency helps to avoid misunderstandings.
Reporting: Make sure you take the time to read the report, insights, and findings presented by the social media marketing agency each month to determine the ROI of their efforts.
The benefits of a social media marketing agency
Social media can be a full-time job. That’s where a social media marketing agency comes in. We do more than just “post and hope.” We’re here to take the weight off your shoulders, building a strategy that actually gets your brand seen, heard, and loved.
Expertise in targeted strategy
Your B2B social media marketing agency's deep understanding of B2B dynamics means they can create campaigns that speak directly to decision-makers and industry professionals.
Greater brand awareness
By consistently managing and optimising your social media presence, an agency can significantly boost your brand’s visibility.
This helps in building brand awareness and establishing your company as a thought leader in your field.
Save time and resources
By outsourcing social media marketing to a specialised agency, your internal teams can focus on core business activities, while the agency ensures your social media efforts are both strategic and impactful.
Access to latest tools
The social media landscape is constantly evolving.
A dedicated agency stays up-to-date with the latest trends, tools, and best practices, ensuring your campaigns are always ahead of the curve.
High quality content
With experienced content creators and graphic designers, a B2B social media agency can produce high-quality, engaging content that aligns with your brand’s voice and goals.
Data-driven insights
B2B social media agencies utilise advanced analytics tools to track performance, providing valuable insights into what works and what doesn’t.
This data-driven approach allows for continuous optimisation.
How to choose the right social media marketing agency
When selecting a B2B social media agency, it's important to consider several key factors to ensure that they are the right fit for your business. Here are some essential aspects to look out for:
Expertise in B2B or B2C marketing
B2C companies require a vastly different social media strategy compared to B2B companies. Your agency should understand the unique dynamics, target audience, and goals associated with B2B or B2C businesses.
Knowledge of social media platforms
The agency should have a strong understanding of various social media platforms and their functionalities. They should be knowledgeable about platform-specific best practices, audience targeting options, ad formats, and analytics tools. Ensure they are adept at leveraging platforms such as LinkedIn, X, YouTube, and others relevant to your industry.
Industry knowledge
Look for an agency that has experience working within your industry or similar industries. Familiarity with the nuances, trends, and challenges of your industry will enable the agency to develop tailored strategies and content that resonate with your target audience.
Strategic approach
A reliable B2B social media agency should be able to demonstrate a strategic approach to their work. They should focus on understanding your business objectives, target audience, and competition to develop a comprehensive social media strategy that aligns with your overall marketing goals. Ask about their methodologies, campaign planning, and how they integrate social media into your broader marketing efforts.
Proven track record
Review the agency's portfolio and case studies to assess their previous work and success stories. Look for evidence of their ability to drive results, generate leads, increase brand awareness, and engage with the B2B audience effectively.
Analytics and reporting
Effective measurement and reporting are essential to evaluate the success of social media campaigns. The agency should have a robust analytics system in place to track key metrics, provide regular reports, and offer insights for optimisation. Ensure they have experience in measuring ROI, lead generation, engagement rates, and other relevant KPIs.
Content strategy and creation
Social media success relies on compelling and valuable content. Evaluate the agency's content strategy and creation capabilities. Are they proficient in developing content that aligns with your brand and industry? Do they have experience creating thought leadership articles, case studies, infographics, or other content formats relevant to your B2B audience?
Collaboration and communication
A strong working relationship with the agency is crucial for success. Assess their communication style, responsiveness, and willingness to collaborate with your internal team. Look for an agency that values transparency, keeps you informed about progress, and is open to feedback and suggestions.
Can social media marketing work for my B2B business?
Absolutely. Here's why:
Your target audience is definitely on social media. Platforms like LinkedIn, for instance, are tailored for B2B networking. It’s where decision-makers, industry experts, and potential clients spend their time, looking for insights, networking opportunities, and even new vendors or partners.
Social media gives you a chance to build trust with your audience. You do this by creating valuable, authoritative, and credible content that positions your brand as an expert in your industry. Over time, this trust can translate to conversions.
Social media a great tool for relationship building. B2B sales cycles are longer, and nurturing those relationships is key. Social media offers a platform to engage directly with prospects, answer their questions, and provide value, which keeps you top of mind when they’re ready to make a purchase.
How to build a B2B social media marketing strategy
A social media strategy is about creating a focused plan that aligns with your business goals and speaks to the people who matter most - your clients and prospects.
Define your objectives
As a social media marketing agency, it's our job to help you identify clear and measurable objectives for your B2B social media marketing efforts. Whether it's brand awareness, lead generation, thought leadership, or customer engagement, we will explore strategies to align your social media goals with your overall business objectives.
Identify your target audience
Social media success starts with understanding your target audience. We will discuss techniques for identifying and segmenting your target audience, including key decision-makers, influencers, and industry professionals. This knowledge will help you tailor your content and messaging to resonate with your intended audience.
Develop a content strategy
A strong content strategy is the backbone of successful social media marketing. We will provide insights into creating compelling, relevant, and valuable content for your B2B audience. From thought leadership articles to case studies, webinars, and industry insights, we will explore various content formats and best practices for maximising engagement and driving conversions.
Engage and measure
Engagement, monitoring, and measuring are non-negotiable. We will discuss tools and techniques for monitoring industry conversations, engaging with your audience, and addressing their concerns. We'll also track and measure the performance of your social media marketing efforts to identify areas for improvement.
The best social media platforms for B2B
LinkedIn is the go-to platform for B2B professionals. We will delve into strategies for optimising your LinkedIn presence, creating engaging content, leveraging LinkedIn Groups, utilising LinkedIn Ads, and harnessing the power of LinkedIn Sales Navigator for lead generation and networking.
X (Twitter)
Despite its fast-paced nature, X offers unique opportunities for B2B businesses. We will explore strategies for building thought leadership, participating in industry chats, using hashtags effectively, and leveraging X advertising to amplify your brand reach and engagement.
YouTube
Video content is becoming increasingly popular, even in the B2B space. We will discuss strategies for creating compelling video content, optimising your YouTube channel, and utilising YouTube advertising to showcase your expertise, demonstrate product functionality, and engage with your audience.
FAQs about a social media marketing agency
A social media marketing agency helps businesses build and maintain a strong online presence by managing their social media accounts, creating engaging content, running ad campaigns, and analysing performance.
Ready to start innovating your brand with us?
Get in touch now.
